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Get Your Message Across

The main goal of your video is to be an asset to your company by communicating your company’s mission to the viewer in a creative and personal way.

Focus on one objective you want the audience to remember and strip your message down to its essentials.

You should be able to summarize the aim of your video in one sentence. To help you arrive at your core message, think about the following questions:

  • What is the purpose of your video?

  • What action would you like the viewer to take?

  • What value does your video bring to your audience?

  • What do you want your audience to remember?

By finding your core message you have completed the most important step in the creation of your video. Now we need to turn this message into a story, and find ways to tell your story visually.

But don’t fret - you have a personal video assistant by your side. Kivi.

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